Headquarters of Midea
Time: 2007
1st Prize, International Competition
Under Construction
Client: Midea
Shenzhen Branch Office of Architectural Design and Research Institute of HIT, Design Development and Construction Documents
The urban design layout of the ABP Plaza follows the idea of a gate as the important entrance to the ABP area. The site is located in the South-West of Beijing nearby the 4th ring. The urban complex marks the beginning of a magnificent avenue.
The design aim for the appearance is to achieve elegance and simplicity within a clear structure. To say it with the words of the great architect Mies van der Rohe: 'Less is more'. The design concept follows the idea to create a balanced relationship between exterior and interior design.
Human concern is consider during the process. Try to create a high quality life. Saving energy techniques is adopted for the building to achieve the sustainable development for the future.